Blog Marketing, Internet Marketing

Social Media Case Study: Inventing a Niche Holiday

I put together a PDF case study for the holiday I co-founded with Susan White of Triscape photo software. This 11-page document follows the holiday invention process, from concepting to vendor partnerships to grassroots promotion via social media.

Digital Scrapbooking Day - a Social Media Case Study of the founding of a niche holiday - by Angie Pedersen

You can view & download the PDF on the site: Niche Holiday Social Media Case Study

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.