Blog Marketing, Internet Marketing

Social Media Case Study: Inventing a Niche Holiday

I put together a PDF case study for the holiday I co-founded with Susan White of Triscape photo software. This 11-page document follows the holiday invention process, from concepting to vendor partnerships to grassroots promotion via social media.

Digital Scrapbooking Day - a Social Media Case Study of the founding of a niche holiday - by Angie Pedersen

You can view & download the PDF on the Box.com site: Niche Holiday Social Media Case Study

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