Blog Marketing, Internet Marketing, Search Engine Optimization/SEO

Web Content & Banner Ad Copywriting Portfolio

You can also download a PDF version. Links to articles online: Prospector Knowledge Center articles Facebook Private Messaging for Pages: What It Means for Pharma Is Your Content Shareable? Intouchers Go Back to Work, Back to School Summer Lovin' at Intouch 2014 by the Numbers, Intouch Style

Blog Marketing, Internet Marketing

Social Media Case Study: Inventing a Niche Holiday

I put together a PDF case study for the holiday I co-founded with Susan White of Triscape photo software. This 11-page document follows the holiday invention process, from concepting to vendor partnerships to grassroots promotion via social media. You can view & download the PDF on the Box.com site: Niche Holiday Social Media Case Study

Blog Marketing, Internet Marketing, Magazine Articles

Content Marketing: Wow Your Customers with Expert Resources

As published in Creative Retailer, August 2012 With the popularity of mobile gadgetry, it's easier than ever to get information on just about anything at any time. Need to learn how to unclog a drain? A few clicks online and you have a step-by-step tutorial. Need to know when the next movie starts? A few… Continue reading Content Marketing: Wow Your Customers with Expert Resources

Blog Marketing, Internet Marketing, Search Engine Optimization/SEO

Content Marketing: What is It, and Why You Need It

I'm passionate about Content Marketing, the practice of offering information to put yourself in front of your target audience so you can be seen as an expert resource. And I'm not the only one abuzz about this hot marketing trend. Wikipedia defines content marketing as, "an umbrella term encompassing all marketing formats that involve the… Continue reading Content Marketing: What is It, and Why You Need It

Blog Marketing

Case Study: Blogger Outreach Campaign by Mythic Entertainment

I recently compiled a series of blog posts I wrote into one handy PDF Case Study. The blog posts highlighted a blogger outreach marketing campaign launched by online role playing game developer Mythic Entertainment. http://www.box.net/embed/vh2ts4pth2ykp1a.swf For your convenience, you can download the 1MB PDF here: Blogger Outreach Case Study