Blog Marketing, Internet Marketing, Search Engine Optimization/SEO

Web Content & Banner Ad Copywriting Portfolio

You can also download a PDF version. Links to articles online: Prospector Knowledge Center articles Facebook Private Messaging for Pages: What It Means for Pharma Is Your Content Shareable? Intouchers Go Back to Work, Back to School Summer Lovin' at Intouch 2014 by the Numbers, Intouch Style

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Blog Marketing, Internet Marketing

Social Media Case Study: Inventing a Niche Holiday

I put together a PDF case study for the holiday I co-founded with Susan White of Triscape photo software. This 11-page document follows the holiday invention process, from concepting to vendor partnerships to grassroots promotion via social media. You can view & download the PDF on the Box.com site: Niche Holiday Social Media Case Study

Internet Marketing, Magazine Articles

Get Connected with LinkedIn!

As seen in the June 2012 issue of Creative Retailer magazine More than simply a place to park your resume online, LinkedIn allows savvy professionals from all industries to connect with colleagues, co-workers, and friends around the world. According to its About page, LinkedIn is the world’s largest professional network on the Internet, with more… Continue reading Get Connected with LinkedIn!

Blog Marketing, Internet Marketing, Magazine Articles

Content Marketing: Wow Your Customers with Expert Resources

As published in Creative Retailer, August 2012 With the popularity of mobile gadgetry, it's easier than ever to get information on just about anything at any time. Need to learn how to unclog a drain? A few clicks online and you have a step-by-step tutorial. Need to know when the next movie starts? A few… Continue reading Content Marketing: Wow Your Customers with Expert Resources

Blog Marketing, Internet Marketing, Search Engine Optimization/SEO

Content Marketing: What is It, and Why You Need It

I'm passionate about Content Marketing, the practice of offering information to put yourself in front of your target audience so you can be seen as an expert resource. And I'm not the only one abuzz about this hot marketing trend. Wikipedia defines content marketing as, "an umbrella term encompassing all marketing formats that involve the… Continue reading Content Marketing: What is It, and Why You Need It

Internet Marketing, Magazine Articles, Web/Tech

Online Video Marketing: Cast Yourself as the Expert

Walk on to any movie set and you’ll likely see a cast and crew of thousands, scurrying around like busy little ants -- makeup artists, cinematographers, producers, screenwriters...not to mention grips and gaffers. Observing all the controlled chaos may lead you to decide to leave film production to the professionals. But creating your own videos… Continue reading Online Video Marketing: Cast Yourself as the Expert

Internet Marketing, Search Engine Optimization/SEO

Creative Retailer article: Boost Your Search Engine Mojo

      As published in Creative Retailer magazine, October 2011 issue, pp 40-43. "If you build it, he will come." While Ray Liotta’s words to Kevin Costner may have worked in "The Field of Dreams", a lot has changed since 1989. The "if you build it" philosophy cannot be applied to a website since… Continue reading Creative Retailer article: Boost Your Search Engine Mojo