Blog Marketing, Internet Marketing, Search Engine Optimization/SEO

Web Content & Banner Ad Copywriting Portfolio

You can also download a PDF version. Links to articles online: Prospector Knowledge Center articles Facebook Private Messaging for Pages: What It Means for Pharma Is Your Content Shareable? Intouchers Go Back to Work, Back to School Summer Lovin' at Intouch 2014 by the Numbers, Intouch Style

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Blog Marketing, Internet Marketing, Search Engine Optimization/SEO

Content Marketing: What is It, and Why You Need It

I'm passionate about Content Marketing, the practice of offering information to put yourself in front of your target audience so you can be seen as an expert resource. And I'm not the only one abuzz about this hot marketing trend. Wikipedia defines content marketing as, "an umbrella term encompassing all marketing formats that involve the… Continue reading Content Marketing: What is It, and Why You Need It

Internet Marketing, Search Engine Optimization/SEO

Creative Retailer article: Boost Your Search Engine Mojo

      As published in Creative Retailer magazine, October 2011 issue, pp 40-43. "If you build it, he will come." While Ray Liotta’s words to Kevin Costner may have worked in "The Field of Dreams", a lot has changed since 1989. The "if you build it" philosophy cannot be applied to a website since… Continue reading Creative Retailer article: Boost Your Search Engine Mojo

Internet Marketing, Search Engine Optimization/SEO

Search Engine Optimization for Beginners

"If you build it, they will come." This may have worked for Kevin Costner in "The Field of Dreams", but a lot has changed since 1989.  Unfortunately, the "if you build it" philosophy cannot be applied to a website – whether traditional, or a blog.  Putting together a few HTML pages and posting them to… Continue reading Search Engine Optimization for Beginners